The Flock Blog

Wow, the last quarter of 2011 has been insane for our small team.

Looking forward to 2012, we are going to be doing some brainstorming this month about where we want to go over the next year.

As a business, we don't work much with social media (nor do we want to as that's not our bag -- we prefer developing websites that sell information online). However, we recognize that social media is a big part of internet marketing, and we use it to promote some of our own initiatives, as do many of our clients/peers/friends.

As you probably know, we have a lot of irons in the fire. In addition to the web projects that we do for our clients, we run our own web projects, like selling online training material and subscriptions to membership websites in a wide variety of niches.

Last week I had the pleasure of chatting with Terry O'Reilly, co-author of best-selling book "The Age of Persuasion: How Marketing Ate Our Culture," published in Canada by Knopf, and in the U.S. by Counterpoint Press in Berkeley. He's also the host of CBC nationally syndicated radio show, The Age of Persuasion.

Over the past couple of weeks we've been picking away at an affiliate sales program implementation project. It's been really satisfying because I love helping entrepreneurs sell digital goods.  It's one of my big passions, and I do it myself on some niche websites that I own, too. It's an excellent way to earn passive income and to sever the relationship between time and money.

There is a common thought process in the internet marketing niche that you should focus on building traffic and then, once you’ve got a ton of traffic, then you should figure out “monetization” strategies and how to make income online. It’s as though recouping your costs (time +/or money) is simply an afterthought.